Universal Sports Gears Up As Giro d'Italia Winds Down


Giro d'Italia is heading into the home stretch stages, and cycling fans can keep pace with the competition on-air and online via Universal Sports.

Italy's equivalent of the Tour de France can be watched daily on Universal Sports, which now counts some 45 million homes, at noon (ET) and 9 a.m. (PT) through May 31, when the 21-stage race concludes. The shows, edited with new interviews and added elements, encore in primetime daily.

Competing for team Astana, seven-time Tour de France champion Lance Armstrong is providing pre-race video logs from Livestrong.com that are being integrated into the daily broadcast. Moreover, an on-site crew is furnishing exclusive pre- and post-race interviews from Armstrong, teammate Levi Leipheimer and other competitors from every stage.
Online, visitors to universal sports.com will not only find live streaming video of the race at 9 a.m.for every stage, but updates, standings, blogs and assorted features. Moreover, there are highlights and photo galleries from each stage, and video-on-demand footage.

All of this content can be steered through the Giro Interactive Dashboard.

For the more enthusiastic cycling devotees, Universal Sports is proffering a pay-for-play component. Available for $3.95 per day ($34.95 for the entire Giro, which began on May 9), the Tour Tracker package provides live video, commentary from Cycling News, access to a live, interactive chat room, and a stage profile map, with live indicator for the peleton.