Universal Sports Network has reached a multiyear, multiplatform pact with Time Warner Cable that will place the Olympic and endurance sports programmer on the MSO’s sports tier.
The deal, financial terms of which were not disclosed, will make Universal Sports available on Time Warner Cable’s Sports Pass package in the majority of its markets by late summer, according to network officials.
With the upcoming TWC launch, Universal Sports expands its affiliate roster to include the nation’s second-, third- and fourth- largest distributors. In addition to DirecTV, Dish Network and TWC, Universal Sports, a joint venture of Leo Hindery’s InterMedia Partners and NBC Sports, has carriage agreements with Cascade Communications and BendBroadband in Oregon; Wave Broadband in California, Oregon and Washington; GCI in Alaska, Hiawatha Broadband Communications in Minnesota; MTC Cable in New York; Waitsfield Cable in Vermont; Hawaiian Telcom; and IPTV distributors SkyAngel and Century Link.
Universal Sports will also be part of a sports tier that Google Fiber will roll out in Kansas City next month
The TWC pact also provides the No. 2 cable operator with TV Everywhere and video on demand rights to Universal Sports fare, as well as Universal Sports Max, a secondary events broadband channel.
“We are thrilled that Time Warner Cable sees value in Universal Sports Network,” said Universal Sports president Scott Brown in a statement. “We look forward to serving Time Warner Cable’s customers with exciting, global sports coverage on multiple platforms.”
Noted Alexis Johnson, vice president of content acquisition for Time Warner Cable: ”Time Warner Cable customers will soon be able to enjoy the year-round coverage of championship sports programming found only on Universal Sports. We are delighted to be able to provide our Sports Pass subscribers with access to coverage of the Olympic sports they love on multiple platforms.”
Universal Sports showcases many of the world’s best athletes competing in more than 30 sports annually, and in 2013 is home to 25 world championships. Among the global sports events Universal Sports presents on-air and digitally: the World Aquatics Championships, Boston Marathon, Alpine Ski World Cup, World Figure Skating Championships, Vuelta a España, Kona Ironman and Rugby Sevens World Cup.
On Oct. 30, Universal Sports will premiere Countdown to Sochi, a weekly studio news show that will provide a comprehensive look at events and athletes leading up to the 2014 Winter Olympics in Russia.