Universal Sports Sets June Launch In Boston On WZMY-TV

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Universal Sports will launch in Boston on WZMY-TV, the MyTV New England affiliate, in early June.
The Olympic sports network, a joint venture of NBC and Leo Hindery's InterMedia Partners, LP, will be available on the station's over-the-chair channel 50.2 on Comcast digital basic and via other Boston-area cable systems. The rollout will put Universal Sports in all of the nation's top 10 DMAs and make it available to some 61 million homes around the country.
Deal terms were not dislcosed.
"We are pleased to be able to provide our New England viewers with this fresh and exciting sports programming not available anywhere else in our region," said Diane Sutter, president and CEO of MyTV New England in a statement. "New England has a long-running, deep-rooted relationship with Olympic sports, from skiing and skating to the Boston Marathon, all of which will be featured on Universal Sports."

Noted recently appointed Universal Sports CEO David Sternberg: "Our ongoing expansion is a testament to the appeal of Olympic sports nationwide and to the world-class competition shown daily on the network. We are committed to these sports and these athletes in a way that no one has before, with intense, exciting world-class competitions and compelling storytelling that shows another side of the champions."

With the launch of Universal Sports, Boston-area viewers will have access to world-class competitions all year long across key Olympic disciplines, including beach volleyball, cycling, figure skating, gymnastics, skiing, snowboarding, track and field and many others. Among the key events that will be televised this summer:  the IAAF Diamond League series, the entire FIVB Beach Volleyball Grand Prix season, the U.S. Swimming National Championships, the U.S. Gymnastics National Championships and the Vuelta a Espana.

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