Univision Communications Inc. is spreading its branding wings at LAX.
Jumping into an arena occupied by CNN, CNBC, Fox News Channel among others, the U.S. Spanish-language media leader plans to open two retail and specialty stores early next year at Los Angeles International Airport. The redevelopment by Westfield is taking place while the Terminal 2 continues to serve its 5.5 million annual passengers, and it is expected to be completed in 2015 with new retail and restaurant options being phased-in incrementally. This marks the first concessions awarded to Paradies in Los Angeles and the first Univision stores to be opened nationwide.
“Our first branded store experience at Los Angeles International Airport with an industry leader like Paradies speaks to our growth and brand affinity in the No. 1 Hispanic market in the U.S.,” said Rick Alessandri, execuitve vice president, enterprise development at Univision Communications Inc.
The two Univision-themed stores will feature an array of products that include snacks and beverages that represent Latin America, as well as Univision-branded products and local, national and international news. Each location will also feature original programming in English and Spanish throughout the day on large media screens, including the most trusted newscast on Spanish-language television in the United States, Noticiero Univision.
“We are extremely excited to partner with such an iconic brand like Univision at the Los Angeles International Airport,” said Gregg Paradies, president and CEO of Paradies. “The Univision-branded travel essential stores will generate amazing energy and become a true destination for LAX travelers.”
The Univision Travel Essentials Store will further expand Univision’s reach in Los Angeles, one of its most important markets. Los Angeles is home to Univision’s KMEX 34, the No. 1 most-watched station among adults 18 to 49 in the country based on July 2014 sweep, and K-LOVE 107.5 FM and KSCA 101.9 FM.