Univision Communications and its millennial-targeted Fusion Media Group have agreed to combine forces to present a two-day mini-convention of sorts, just three weeks before the end of the 2016 presidential campaign.
The Oct. 14-15 event, titled RiseUp AS ONE, will feature what Univision calls “a heavyweight lineup of artists, musicians, influencers and thought leaders” joining together to “celebrate music, diversity and unity through performances, talks and cultural expositions.”
The two-day Latin confab opens Friday, Oct. 14 ,with a series of thought leadership discussions “on issues related to unity and inclusion.”
On Saturday, Oct. 15, “RiseUp AS ONE” will conclude with a free ticketed concert featuring as-yet-unnamed headline acts.
The Univision broadcast network will air the three-hour live concert with Spanish-language commentary, while the Fusion pay TV network will do the same with English-language hosts. The coast-to-coast telecasts, originating from a yet-to-be-disclosed city, will air from 7 p.m. to 10 p.m. (ET).
Company-wide promotion of RiseUp AS ONE is already underway, on Univision and UniMás television stations, and across the Univision Communications portfolio of radio stations and digital assets.
RiseUp AS ONE is the brainchild of Univision chief news, entertainment and digital officer Isaac Lee. The event will provide Latinos with an opportunity “to celebrate who we are and the way we live,” he said. The event is designed to engage its audience on Univision and its Fusion Media Group properties by celebrating the global dimension of friendships between neighbors and the “diversity that is — and has always been — at the heart of the American experience,” he added.
Camila Jimenez Villa, co-president and chief content officer of Fusion Media Group, added: “Through RiseUp AS ONE, we continue our focus on serving a new majority whose influence is rapidly growing. This rising generation wants meaningful content and experiences that reflect their values and passions. We answer that call through an event that will serve as an awakening to the power of inclusivity in a changing America.”
Details on the location of the events will be unveiled in coming weeks, along with announcements regarding the concert’s headliners and supporting artists.