Univision Goes Home Grown

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New York — Univision
Communications presented
advertisers last
week with plans for 20-
plus new shows, including
five telenovelas, a
pair of weekly series, two
reality programs, two variety
shows, and specials
celebrating Mexico’s bicentennial
and the “biggest
and brightest” female
entertainers.

Four new novelas are
on tap for Univisionowned
TeleFutura, which
also picks up Hollywood
films such as The Bourne Supremacy
and Angels and Demons.

Late last year, Univision said it was creating
Univision Studios, with an eye on
owning more of its programming.

Univision Networks president Cesar
Conde said the studio enables Univision
to be a major producer across multiple
genres.

Rival Spanish-language network Telemundo
presented its new slate at a press
breakfast on May 13, often reminding attendees
that it creates original programming
and has done so for several years,
increasingly in partnership
with advertisers.

Both Telemundo and
Univision said the 2010
U.S. Census will show just
how large a presence the
Hispanic community has
in the U.S. That Hispanic
population is expected to
deliver big ratings to Univision
during the June 11-July
11 2010 FIFA World Cup:
Univision has the Spanishlanguage
rights in the U.S.
to the world’s biggest sporting
event.

Univision’s rookie novelas
include Eva Luna, a “modern love
story” that comes from the new studio
and from Venevision. Univision Studios
and Endemol are joining forces on
the reality newcomer Mira Quien Baila
(Look Who’sDancing), while Univision
Studios and BETV partner on the tropical
island survival reality show Desafio:
La Gran Batalla
(The Challenge: The Big
Battle
). Novelas from Televisa International
include Soy tu Duena (You Belong
to Me
) and Mar de Amor(Sea of Love).

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