Expanding its extant partnership with the National Football League, Univision Interactive Media has launched of www.NFL.com/espanol, the new official Spanish-language Web site of the pro football league.
The new site, launched in conjunction with Hispanic Heritage Month, combines the former www.NFLatino.com and www.nfl.com.mx to provide one destination for Spanish-speaking NFL fans around the world. NFl.com/espanol now provides the most in-depth information on the NFL, and brings Spanish-language video highlights of NFL games to a worldwide audience.
Additionally, the site includes up-to-date stats, exclusive news from around the league, live radio broadcasts, top 10 plays of the week, one-on-one player interviews, an inside look at all 32 NFL teams, and a customized version of Fantasy Football.
Moreover, it also features social media extensions, including Tu Pasión, a section where fans can share their passion for the NFL and their favorite team. Now through Nov. 14, users can participate in the NFL Tu Pasión contest by uploading a video or series of photos expressing their passion for the NFL. Users will vote to select the most passionate fan, who will win a trip for two to Super Bowl XLV in North Texas.
Later this season, fans will also be able to access www.NFL.com/espanol the WAP site on their mobile phones.
NFLatino.com had been scoring well with fans, registering triple-digit gains in unique visitors and page views, year to year, with the latter soaring to 9.9 million from 2.8 million, according to league officials.
"We are a leading interactive destination for exclusive, comprehensive sports coverage, and providing this new NFL experience to Latino fans worldwide extends Univision's already strong position in the market," said Kevin Conroy, president, Univision Interactive Media, in announcing the site's launch. "We're working very closely with the NFL to deliver a great experience for our users, while also making it possible for leading advertisers to reach our valuable audience with targeted football content and relevant sports brand messaging that connects them with Hispanic sports fans more than ever before."
"We are pleased to expand our partnership with Univision to bring all of our Spanish-speaking fans around the world the best content available," said Brian Rolapp, senior vice president of NFL digital media and media strategy. "With America's most popular sports league and the country's leading Spanish-language online publisher, fans can look forward to an even more in-depth and interactive experience."