There’s a new battle taking shape between the U.S.’s top two Hispanic-targeted broadcast television networks, and it has nothing to do with reality programming or telenovelas.
With Telemundo making gains through a major investment in local news operations at its O&Os as well as its national newscasts, Univision has responded by launching the only national broadcast-TV newscast airing at noon ET, regardless of language.
What’s more noteworthy is that Noticiero Univision Edición Digital (Noticiero Univision Digital Edition), which bowed Sept. 12, is the first newscast conceived and produced for live simulcast on no less than five different platforms: the live TV broadcast is simultaneously streamed on Univision.com, Facebook Live, YouTube and Periscope.
According to Univision, the “one of a kind” digital edition of Univision’s Noticiero Univision newscasts not only fills the “noon news gap for Spanish speakers across the nation” but also caters to the “millions of Hispanic digital natives and adopters who increasingly prefer to get their information through diverse platforms.”
Univision also promises to provide to viewers the day’s top stories “in a refreshingly bold, out-of-the-box format that matches the vibrant style of its two new anchors.”
The newscast is helmed by Javier Olivares, a Chilean reporter and journalist most recently with Telemundo-owned WSCV in Miami, and Carolina Sarassa, a Univision News correspondent whose career included a role as a news anchor at the now-defunct MundoFox.
“This new show totally breaks the mold of traditional newscasts in its scope, reach, content, production, style and even schedule,” Patsy Loris, executive vice president and executive news director for Univision News, said. “Edición Digital will fill a need in the Latino audience and will also be another important piece of Destino 2016, Univision’s comprehensive election coverage, as we enter the final weeks in the race for the White House.”