Univision Names O’Connor Chief Revenue Officer

Among first actions: finding a new advertising chief

Univision Communications said it has named long-time executive Tonia O’Connor to the newly created position of chief revenue officer. O’Connor will continue to report to Univision CEO Randy Falco and remain in New York.

One of O’Connor’s first tasks will be finding a replacement for advertising sales & marketing president Keith Turner, who recently announced his plans to retire at the end of the year.

In a statement, Univision said it is developing “an integrated content monetization strategy and consolidated oversight of all revenue streams – linear and digital advertising, content distribution and new revenue development.” Under O’Connor’s watch, UCI will also develop opportunities that bring scale to new formats, while advancing consumer engagement and creating a more effective overall experience for marketers and distributors.

“This new executive position not only recognizes the extraordinary track record of impact Tonia has made – and will continue to make – on our Company, but it also represents an important shift in the way we are now approaching our business,” Falco said in a statement. “By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multi-platform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”

O’Connor joined Univision in 2008 as executive vice president of Distribution Sales and Marketing and has steadily moved up the ranks. O’Connor led the creation of Univision’s first over the top English-language digital network, and the Univision Creator Network; played a key role in the expansion of UCI’s portfolio from three networks to 17 broadcast, cable and digital networks and partnerships; and, most recently, led the launch of UCI’s direct to consumer subscription video service, Univision NOW.  She also leads UCI’s Enterprise Development efforts to expand content availability and licensing revenue by securing key partnerships and new business models with both traditional and emerging distributors.

“In this consumer age of media, audience insights and behavior are – more than ever – critical ingredients in the success of both our content and our partners.  UCI has been the undisputed leader for more than 50 years in delivering the highly-coveted, young and diverse American audience,” O’Connor said in a statement. “That makes us some of the best storytellers on the planet with an incredibly loyal audience – from Univision News to La Doble Vida de Estela Carrillo to Liga MX.  I am excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”

Prior to joining UCI, O’Connor spent more than a decade with Gemstar-TV Guide, where she served in a number of roles, including as executive vice president of distribution.

“Tonia is a fearless leader with a keen ability to anticipate, influence and adapt to our rapidly changing industry, and she is uniquely qualified to help drive our next phase of growth at a pace that tracks with the convergence of the media and technology worlds,” Falco continued in his statement.  “Since joining UCI, Tonia has led a highly-profitable content distribution strategy that has embraced technology and increased the relevancy of our programming in a multi-screen world.”