Univision Picks AOL To Go Programmatic

Clients will get automated access to data and inventory
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Univision Communications said it selected AOL’s One self-serve programmatic TV buying system to give clients data driven automated access to its commercial inventory.

Univision says that clients will be able to generate a media plan with just a few clicks and gain insights into the value of its audience using AOL One.

“We are excited to offer our clients a new self-serve linear TV buying experience that will help make their media dollars work harder – and smarter,” said Keith Turner, president of Advertising Sales and Marketing, UCI. “We are constantly looking for innovative ways to help our clients meet and exceed their marketing goals. Our agreement with AOL empowers advertisers to customize data-driven targeting and buying plans, making it easy for clients to execute ad buys and measure results. Programmatic ad buying is the logical next step for UCI and we are enthusiastic about the opportunities that come with precision targeting, deep performance insights and workflow efficiencies.”

Read more at B&C.