Univision said it will amp up the social media action around tonight’s airing of Premio Lo Nuestro, the 27th edition of the Latin music awards show, which recognizes excellence in four genres – Pop, Tropical, Regional Mexican and Urban.
Univision said all winners for Premio Lo Nuestro, which gets underway at 8 p.m. ET (the Noche de Estrellas pre-show kicks off at 7 p.m. ET), are determined by fans who cast votes at PremioLoNuestro.com, a dedicated website that also includes a list and profiles of all nominated artists.
On the social media front, viewers can follow the official @PremioLoNuestro Twitter handle and follow the converstation using the #PremioLoNuestro hashtag, tap into Facebook at Facebook.com/PremioLoNuestro, or UnivisionPremios on Instagram.
Univision said its work with Facebook will mark the first time fans will be able to connect directly with celebs on-air from the arrivals carpet. Viewers will also be encouraged to post questions via Facebook, where artists will record video responses from the carpet.