Univision Reaches Nielsen Deal


Spanish-language broadcaster Univision Communications Inc., which initially sued over “Local People Meters,” signed a new contract with Nielsen Media Research Wednesday for local ratings, including viewership data from the controversial new methodology.

Under the new contract, Nielsen will provide local ratings for 34 Univision and TeleFutura owned-and-operated TV stations through its Nielsen Station Index and Nielsen Hispanic Station Index services, which include LPM service in New York, Chicago, Los Angeles, San Francisco and Dallas.

Last June, Univision -- complaining about the representation of Hispanics in the LPM sample -- filed suit in Los Angeles seeking an injunction to bar Nielsen from launching the new meters in that DMA. In turn, Nielsen filed a counterclaim. A judge refused to stop the LPM rollout, which took place as scheduled last July.

In December, Univision and Nielsen reached a settlement of their pending litigation, and both sides dropped their suits.

Both Univision and Nielsen touted their new deal this week.

“As the No. 1 Spanish-language-media company, it is vital that Univision be able to accurately assess its growing Hispanic television audiences,” Univision senior vice president of corporate research Ceril Shagrin said in a prepared statement. “We have been diligently working with Nielsen on a variety of initiatives over the past several months, and we are encouraged by the commitments it has made toward sample improvement.”

Nielsen CEO Susan Whiting said, “Univision is one of Nielsen’s largest clients, and we are delighted at this extended relationship … Nielsen continues to invest significant resources in improving the accuracy of our estimates, ensuring that Latino and all other ethnic audiences are fairly represented in our TV ratings.”