Univision Records Record 6.2 Million Viewers For Latin Grammy Awards


The 11th annual Latin Grammy Awards never sounded so strong for Univision.
The Spanish-language broadcast network scored its best ever mark with the music special, averaging 6.2 million viewers on Nov. 11, according to Nielsen data. That total included 2 million persons 18 to 34 and 2.4 million persons 12 to 34.
Univision ranked first in all of television with the 18-to-34 set and averaged 3.5 million persons 18 to 49 to finish third in across TV that night with the Madison Avenue-coveted demo, ahead of NBC and Fox.
All told, the telecast reached 12.5 million who watched some or all of the telecast.
"We are extremely proud of last night's Latin Grammy award telecast and its performance across key demos all over the nation," said Cesar Conde, president of Univision Networks, in a statement. "Specials like these are a testament to the unparalleled entertainment offerings our network delivers for our viewers, as well as our advertising partners, and the outstanding production values Univision offers. This builds on our commitment to continuously entertain, inform and empower our viewers and we could not be happier with the success this event, along with our other specials such as Premio Lo Nuestro and PremiosJuventud, enjoys each year."