NEW YORK — Univision Networks’ primary audience is and will continue to be Spanish-speaking U.S. Hispanics, but president Cesar Conde said the general Englishlanguage non-Hispanic audience is a growth opportunity.
In a keynote discussion at the 10th annual Broadcasting & Cable/Multichannel News Hispanic Television Summit here last Wednesday morning (Oct. 3), Conde said optimizing Univision’s product for consumption in English and Spanish is a priority.
“I think it will be great for our Hispanic community, but I think more importantly it will also help begin to transcend some of that English-language, non-Hispanic audience that has a real interest in the type of programming that we have,” he said.
To that end, Univision has formed a joint venture with ABC News to launch an English-language news network targeting a primarily Hispanic audience, but with the potential to go more mainstream. “If done the right way, this network will have broad appeal beyond just the Latino community,” Conde said.
The TV network’s launch is scheduled for summer 2013, and the digital component will officially launch later this month, he said.
Andrea Morabito is programming editor of Broadcasting & Cable.