Univision Strikes Top Primetime Sportscast With Gold Cup Semifinal

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Univision's presentation of Mexico's overtime win over Honduras in the CONCACAF Gold Cup semifinal scored as the network's most-watched primetime sports telecast.
Mexico's 2-0 win on June 22 averaged 7.1 million viewers, including 4.5 million persons 18 to 49, according to Nielsen data. The match ranked as the No. 1 program Wednesday night ahead of every other primetime telecast, regardless of language, among persons 12 to 34 and 18 to 34, guys 18 to 34 and males 18 to 49.
All told, the contest reached 10.9 million viewers who watched some or part of the match, according to Univision officials.
The telecast now stands as the third most-viewed sporting event in the network's history behind the 2010 FIFA World Cup Round of 16 match between Mexico and Argentina, which drew 8.7 million viewers, and the 2010 World Cup Final between Spain and Netherlands. That contest averaged 8.3 million watchers.
With El Tri squaring off against the U.S. at the Rose Bowl on Saturday night in the Gold Cup final -- the winner secures a berth in the Confederations Cup in 2013 before the 2014 World Cup in Brazil -- Univision could threaten the marks from last year's South African event.

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