Visitors to Univision.com are in for a completely different video-search experience, as they will now be able to browse a comprehensive worldwide library of Spanish-language videos made available thanks to a new partnership between Univision Interactive Media and Truveo, the AOL-owned video-search engine.
Financial details of the deal were not disclosed, but Univision Interactive Media president Kevin Conroy told Multichannel.com that the new capability is not only great for users, but strategically important for the No. 1 U.S. Spanish-language broadcaster. That's because the media company seeks to position itself as a leader in the Spanish-language online business.
"Video consumption on the Web is the fastest-growing phenomenon in the history of the Web," said Conroy, a former executive vice president at AOL, who was charged with overseeing Truveo and other AOL products and technologies before joining Univision earlier this year.
Visitors to Univision.com now can browse a library of videos that includes user-generated content from YouTube, Dailymotion and others, as well as content from major media outlets including ABC, the BBC, CNN, The Walt Disney Co. and ESPN. "As the leaders of our space, we knew we had to further develop our value proposition to ensure we deliver the best possible experience to our audiences," said Conroy. A recent search for the term "Hugo Chávez" for example, brought out videos not only from Univision-owned content, but also from PBS, Fox News, MSNBC and Hulu, some in English, some in Spanish.
The partnership with Truveo brings out other significant changes on Univision.com, among them the fact that content from Univision.com can now be embedded on third party Web sites and blogs, something that was not possible before and a change that is part of what Conroy describes as a "fully-distributed strategy."
Offering a more-comprehensive video search is only part of a three-pronged approach for Univision, though, which began its strategy by boosting original for-the-Web productions, such as the 15-episode telenovela Vidas Cruzadas, currently showing on Univision.com with a major brand-integration presence from State Farm Insurance.