Univision's Two-Day World Cup Ratings Up 50% From 2006 Tourney

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Boosted by the U.S.-England match, Univision averaged almost 2.6 million watchers on June 12, its top second day ever for a FIFA World Cup tournament.
The Spanish-language leader in the U.S. garnered 2.56 million watchers, including 1.56 million adults 18 to 49 and 870,000 persons 18 to 34 for its coverage of three matches on June 12, according to Nielsen data.
Those totals were lifted by the 4.1 million who watched the U.S.-England game, the network's second-best mark for Sam's Army in a World Cup match, behind its game versus Mexico on June 16, 2002. The June 12 telecast also scored with 2.5 million adults 18 to 49, 1.7 million persons 12 to 34 and 1.4 million adults 18 to 34.
Saturday's average was also boosted by the 3.4 million for Agentina's 1-0 victory over Nigeria. South Korea-Greece, on the other hand, only averaged 1 million watchers in the 7:30 a.m. (ET) window.
Over the first two days of the tourney, Univision averaged 3.2 million viewers, 1.3 million persons 12 to 34, 1.9 million adults 18 to 49, 1.1 million adults 18 to 34  and 1.08 million for persons 12 to 34, giving it a significant leg on the first two days of the 2006 World Cup from 2006 by 49%, 50%, 40% and 49% with those groups, respectively.
Univision officials said the network outperformed ESPN's World Cup coverage head-to-head during the tourney's first two days among viewers in Los Angeles (+80%), Miami (+39%), Houston (+65%) and Dallas (+11%); against adults 18 to 49 in Los Angeles (+73%), Houston (+88%) and Dallas (+4%); among persons 18 to 34 in Los Angeles (+140%), Houston (+206%) Dallas (+17%) and Phoenix (+37%); and with persons 12 to 34 in Los Angeles (+121%), Houston (+156%), Phoenix (+10%) and San Francisco (+4%).

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