Cable & Telecommunications Association for Marketing president and CEO Char Beales, who has headed the marketing association for more than a generation, plans to retire from that position at year-end.
A CTAM spokesman confirmed Beales’ impending departure on Wednesday night (and the organization later released a statement about her retirement). Beales, who has led CTAM for 21 years, could not be immediately reached for comment. (Update: an interview with Beales will appear in the Feb. 11 edition of Multichannel News.)
A search for her successor is expected to begin around mid-year, with Beales part of the process.
CTAM in November announced a shift from its mix of individual and corporate memberships to a corporate-centric business model. At that time, it also said it was pulling the plug on the annual CTAM Summit -- which ended its run after 37 years -- and Insights Conference, citing “structural changes” in the marketing organizations of its then 90 corporate members.
CTAM said in its Feb. 7 statement that Beales had considered retiement in 2012, but the CTAM board executive committee requested she stay another year.
CTAM chairman, David Juliano, executive vice president of sales and marketing, Comcast, said: “Char is a consummate leader. She has engendered the respect and admiration of the industry, making CTAM the highly valued organization it is today. I, along with the CTAM board, am grateful that she agreed to stay on as CEO through 2013 to help us achieve the business model and leadership transition.”
Beales noted: “I’ve had a phenomenal experience at CTAM and I’m so thankful to everyone who contributed to our extraordinary success. CTAM’s future is bright, and I’m excited to continue to work closely with our members over the coming months to keep us on point to achieve their strategic vision.”