Former Versus chief Gavin Harvey will lead music network Fuse.
Harvey, who had served as president of Comcast's national sports service, was tapped as general manager of Fuse.
In his new role, Harvey will manage Fuse's business strategy, marketing, ad sales, and programming and production. He steps into an executive suite position at Fuse that most recently was held by Jennifer Caserta, who was named IFC general manager last June.
Harvey will also shape the overall music strategy for Fuse by working closely with Madison Square Garden Entertainment, and its venues, including Madison Square Garden, the Beacon Theatre, Radio City Music Hall, The Chicago Theatre and the Wang Theatre in Boston.
Fuse, along with the aforementioned venues, is part of MSG business slated to be spun-off to Cablevision shareholders, a transaction that is expected to completed by year-end.
"We are confident that Gavin's leadership skills and impressive branding experience will be of great value to our company as we grow the Fuse business and further build upon our integration strategy with Madison Square Garden's assets," said MSG Media president Michael Bair in a statement. "Gavin's proven track record in managing highly successful national programming, marketing and sales teams to maximize key initiatives, as well as his passion for music, make him the perfect candidate for this position."
Eric Sherman, the former VH1 Classic executive, served as Fuse president through the end of 2008, when his position was reorganized into Bair's office.
Harvey joined the service then known as Outdoor Life Network in 2004, before overseeing its metamorphoses to OLN and then Versus in 2006. For both familial and professional reasons, he elected not to migrate from Versus former in Stamford, Conn. to Comcast's Philadelphia headquarters in June 2008.
Harvey's career has included stints at Fox Cable, Viewer's Choice, which became In Demand, before working in Los Angeles at Comcast-owned E! and spin-off Style. He then moved to Connecticut to lead OLN.
Fuse has sought to provide a music and music video alternative in the wake of MTV and VH1 both moving toward more reality-based programming lineups. To that end, the service has just greenlit the production of four new original series, Let It Rock, Distortion, The Pop Show and Hip Hop Shop, which will showcase the top artists, music video and news in the world of rock, alternative, pop and hip hop music.
Moreover, Fuse, which covers the Rock and Roll Hall of Fame induction ceremonies, as well as concert events like the Voodoo Experience, Bonnaroo Music & Arts Festival and Lollapalooza, will present a Sept. 11 concert by Jay Z at Madison Square Garden that will benefit the New York Police and Fire Widows' and Children's Benefit Fund.