Snooki won't be dropping into Times Square on New Year's Eve.
Times Square Alliance and Countdown Entertainment, the co-producers of the Times Square New Year's Eve celebration, scratched the Jersey Shore reality star's move to be dropped in her own ball above MTV's studio at the Crossroads of the World, according to published reports.
"The request to have her in a separate ball on a set-back roof came too late and was too impractical to fit in to our outdoor events," said the event organizers.
Now Snooki and her reality crew, who became major Nielsen players and helped MTV score an advertising rebound in 2010, will return to the town that made them famous, Seaside Heights, N.J., to ring in 2011.
MTV will feature their activities as part of its New Year's Bash 2011 presentation on MTV and MTV2, beginning at 10:30 p.m. (ET) (tape delay PT).
"We love our Times Square home and while we're disappointed there won't be a Snooki ball drop there, she cannot be denied! So we're taking a road trip to the place where it all began, Seaside Heights, and droppin' it all there," MTV said in a statement.
The special will provide a comedic look back at 2010, as well as an extended sneak peek of the forthcoming season of Jersey Shore. Hosted by comedian Whitney Cummings, it will feature appearances by members of the cast of Jersey Shore, Saturday Night Live's Bobby Moynihan, comedian Nick Kroll, Internet sensation Keenan Cahill, Pretty Little Liars cast members Ashley Benson and Shay Mitchell, plus performances from hip-hop artist Flo Rida.