The WWE has pinned down a third hour for its live Monday Night Raw series on USA Network, the pro wrestling outfit announced during USA Network's upfront presentation.
The series, which averages more than 4 million viewers per episode, will launch its three-hour block on July 23, which marks the 1,000th episode of the live show. WWE personality John Cena tweeted the news during the network's upfront at Lincoln Center in New York on May 17.
The expanded WWE Monday Night Raw will feature more viewer interactivity, including the ability to decide matches, stipulations and new character development, said the WWE.
"WWE is proud to celebrate this historic milestone with our partners at USA Network," said WWE Chairman and CEO Vince McMahon. "Our new three-hour Raw represents the next generation in interactive television where our fans won't just watch the show, they will help create it."
USA Network co-presidents Chris McCumber and Jeff Wachtel added that the WWE Universe "is one of the most socially active and passionate fan bases in all of television. The powerful three-hour block of live TV truly makes USA the year-round destination for young male viewers on Monday nights."