Upfront: Telemundo Wraps Up Record Sales

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Telemundo Media finished making upfront deals just before the Fourth of July holiday and racked up record sales.

Dan Lovinger, executive vice president sales and integrated marketing at Telemundo, said volume was up close to 20%, while prices rose by high-single digits.

Overall, Lovinger estimated that the Hispanic TV upfront market rose by between 3% and 5%.

Because Telemundo had increased its share of TV viewing, it figured it would be getting a bigger share of ad dollars in this upfront versus Univision, which has long dominated the market.

Read more at B&C here.

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