Telemundo presented a batch of new programs and strategic developments at an upfront breakfast Thursday morning here, with the Spanish-language network stressing that the 2010 Census' findings will show just how substantial a presence the Hispanic community has in the U.S.
With a large and growing reserve of original programming, Telemundo is increasingly working with advertisers to get their marketing message into the network's programs. Telemundo described its all-platforms, all-the-time approach as the "New Now."
The rookie programs for 2010-2011 include El Fantasma de Elena, a dark drama about a woman haunted by the ghost of her husband's dead wife; Casanova Sin Amor, a romantic novela about a network president and his courtship of a poor young actress; A Corazon Abierto, a Grey's Anatomy-based hospital drama about a cadre of attractive young surgeons in Texas; and La Reina del Sur, a Kate del Castillo-starring crime drama centered on a sexy female drug trafficker packing a pistol in her purse.
A Corazon Abierto debuts at 7 p.m. May 17, as Telemundo extends its primetime to the 7 p.m. hour.
The newbies on Telemundo cable sibling mun2 include Jenni Rivera Presents ChiquisandRaq-C, a reality show about the daughter of Mexican music icon Rivera, and her Hollywood running mate Raq-C, a popular radio personality; and From Beyond, an hour-long documentary-style follows a team of renowned paranormal investigators.