NuvoTV, in addition to unveiling a slate featuring five new non-scripted shows, shared new demographic study information with media buyers and announced a new business-to-business website at its upfront presentation.
The bicultural Latino-targeted service told attendees at its April 24 event in Manhattan that it ranks among the top 10 of all networks relative to median income levels. With $61,000, the network's audience tops all of the U.S broadcast networks, 90% of all ad-supported cable services is roughly double that of all Spanish-language channels, according to NuvoTV officials, citing proprietary Nielsen data. The network also over-indexes in the high-income category of $75,000-plus households.
The research also showed that 40% NuvoTV viewers trust brands advertised on the network, compared with a 21% average for viewers of all other channels; that 41% pay attention to commercials on the network, versus 18%; that 42% are interested in brands seen on NuvoTV (20%); and 45% confirm that the service advertises products that are relevant to them (32%).
The network said it will also unveil a new B-to-B website, known as nu(CONNECT) that will encompass the new research data, as well as other details on how the channel can help brands engage with bicultural Latinos, the fastest-growing consumer segment in America.
"NuvoTV viewers have significant spending power and are one of the most underserved," Craig Geller, senior vice president of ad sales. "The nu(Connect) B-to-B website will serve as a central, one-stop site where marketers can access the Nielsen research data along with information on programming and sponsorship opportunities."
On the programming watch, Nuvo officials talked up a quintet of shows that will join its Model Latina competition, as well as acquisitions Miami Ink and LA Ink, starring Latina superstar Kat Von D, to the network's 2012-13 television schedule
"NuvoTV is on its way to becoming the go-to destination for Latino lifestyle programming," said CEO Michael Schwimmer. "We are committed to expanding our top-quality original programming slate for our viewers and will continue to step up our investments to solidify our role as television's No. 1 destination for BCLs."
Added Maria Perez-Brown, nuvoTV's senior vice president, programming and development: "Our viewers have told us they want to see more programming that reflects their culture and identity. It is this pent-up demand that spurred us to significantly increase our programming budget and develop an aggressive slate of originals for 2012-13. There will be no doubt that America's BCLs have a home at NuvoTV."
The following are descriptions of NuvoTV's upcoming original series for the 2012-13 TV season:
*Mario Lopez 1-on-1: Mexican-American superstar Mario Lopez will interview his exclusive 1-on1 chats with some of the biggest Latino celebs in entertainment.
*Fight Factory: This no-holds-barred reality series takes on the fastest growing sport in the world by placing viewers inside the ring and into the private world of top Latino MMA fighters, heavyweight champ Cain Velasquez and newcomer Wayne Phillips, as well as other top contenders Josh Koscheck, Jon Fitch and Daniel Cormier. Nine one-hour episodes have been ordered.
*The 7 of Clubs: DJ Dirty Draws - aka popular Latino mix master Jesus Cortez - brings viewers with him and his six club compadres as they mix and mingle, while striving to migrate his career from the L.A. club scene to an international platform one club at a time.
*Curvy Girls: Plus-size models look to navigate New York's runways of auditions and competitions as they try to balance their personal lives, motherhood, relationships and weight issues. Seven half-hour issues are on tap.
*Low-Ballers: Auto experts from the Exotic Motors scour the country to buy cheap, busted down cars to trick out and turn into a major jackpot on the re-sell market.