Oxygen has inked an exclusive first-look development deal with talk show host Wendy Williams, the network announced Tuesday.
Williams and her newly formed production company will find, develop and produce original programming for the NBCUniversal-owned cable network. She will also serve as an executive producer on Oxygen's new development project Secret Celebrity, featuring celebs in disguise surprising unsuspecting fans, friends and family.
Oxygen plans to increase its original programming by 20% in 2013 to expand its schedule from two to three nights a week with returning series I'm Having Their Baby, Best Ink and new modeling competition series The Face, which premieres Feb. 12.
The network has also ordered a pilot for This Week the Award Goes To..., a half-hour pop culture talk show with a comedian host to be announced. The project is produced by JimCo with Jim Biederman, Marla Ratner, Gabe Liedman and Kara Welker serving as executive producers.
Oxygen holds its upfront event Tuesday evening at Marquee in New York City.