Upfronts 2013: Style Greenlights Three New Series

Network Developing Beauty Competition Series with Charlize Theron as EP

Style Media has greenlit three original series and renewed two returning series as part of its plan to grow its original programming by 22% in 2013.

The new series are Pop Style (working title), a live weekly topical fashion series hosted by Jeannie Mai and Louise Roe produced by Michael Davies' Embassy Row; a reboot of the former syndicated series Lifestyles of the Rich and Famous; and a series following real estate mogul Katrina Campins called Luxe Life Miami (working title).

Style has also ordered new seasons of Giuliana & Bill and Tia & Tamera to premiere this summer. In development, it has Glam Squad from executive producer Charlize Theron, a competition series with hair stylists and make-up artists competing to win major Hollywood assignments.

The NBCUniversal-owned cable network, which last week came under the purview of Bonnie Hammer, is coming off a strong January performance, up 31% year-over-year with women 18-49 and up 19% with women 18-34, according to Nielsen.

In 2012, Style said it added 85 new advertisers, includinf 32 in the fourth quarter, to represent a 30% increase in revenue. Style hosts its 2013 upfront event Tuesday night at Lincoln Center in New York.