Upfronts 2017: Fox Announces Moves to Increase Ad Effectiveness - Multichannel

Upfronts 2017: Fox Announces Moves to Increase Ad Effectiveness

Moat Video Quality scores to be guaranteed
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Joe Marchese, the new president of ad revenue at Fox Networks Group, is moving quickly with initiatives to make advertising more effective across its broadcast and cable properties.

The plans were announced during Fox's upfront Monday afternoon, including working with NBC to have measurement firm Moat create quality scores for digital ad campaigns.

Fox’s Advanced Ad Product group is working to improve the viewer experience of watching television across all platforms to higher quality consumer attention for advertisers.

Related: Fox Releases Fall Schedule

Some techniques the networks will employ include sequenced creative throughout programming, cross-platform optimization of campaigns and single sponsor exclusivity within on-demand streams.

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