Upfronts 2017: Turner Shows New Content, Ad Results

TBS extends Conan O’Brien contract, TNT sets Michael Moore docuseries
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Turner Broadcasting came to its upfront presentation armed with new programming and results that proved that its new approaches to advertising produced better.

Related: Turner’s Levy Thinks Audience Buying Will Grow in Upfront [subscription required]

At the Theater at Madison Square Garden, the Time Warner unit said it was committed to improving the viewing experience for consumers while boosting the returns on spending for its marketing clients.

"I've been with Turner for 30 years and what's clear to me, now more than ever, is that having a deep, diverse set of premium content is vital in not only reaching consumers, but turning them into devoted fans of your brand," said David Levy, president of Turner.

"From new content and ad models that break the mold to strategic investments in technology and platforms beyond just the television screen, Turner's upfront was about renewing our commitment to our highly engaged and loyal fans, as well as to our advertising partners who, in turn, support us in bringing these experiences and innovations to life,” Levy said.

Related: Complete Cverage of the 2017 Upfronts

Turner’s TBS said it signed a new four-year deal with Conan O’Brien that will keep his late-night show on the network through 2022. It also extends Team Coco, which creates digital content, podcasts and games.

TBS also greenlit three new series: Miracle Workers, starring Daniel Radcliffe and Owen Wilson; The Dress Up Gang, from Regular Show creator J.G. Quintel; and a reboot of the game show Joker’s Wild featuring Snoop Dogg, Tracy Morgan, Cedric the Entertainer, Taylor Mosby and Dante Hoagland.

TNT greenlit two documentary series, Michael Moore Live From the Apocalypse and Who Run the World?, from Sarah Jessica Parker, Morgan Spurlock and Refinery29.

TNT is also working with Ridley Scott to develop a night of original science fiction programming.

Turner will be rolling out nearly 17,000 hours of original content during the 2017-18 season. And its networks can be found on more apps and devices.

On the ad sales side, Turner said its premium content combined with data-driven ad products is showing results.

“We believe in pushing the boundaries. And we have the results to prove it. Turner is committed to leading the industry. We remain and always have been a trusted partner,” said Turner ad sales president Donna Speciale.

Read more at broadcastingcable.com.





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