UphoricTV, an OTT digital service dedicated to the “global festival circuit,” said it’s poised to arrive this fall on go90, Verizon’s digital-first video service tailored for millennial audiences.
UG Strategies, in partnership with U.S.-based marketing company Corso Agency, announced the launch of UphoricTV today. UphoricTV will first be offered in the U.S. via go90, and plans to announce other domestic and international distributers and multi-channel networks over the next six to 12 months. UphoricTV said it will also broadcast via YouTube and other social media platforms.
UphoricTV said its focus is to provide an exclusive look into the world of music festivals, as well as coverage from food festivals, film festivals, and other “major global cultural destinations.” Original fare will span artist and music content, behind-the-scenes footage, documentaries, and interviews.
Go90, a free, ad-supported service, launched in invitation-only trial form earlier this month, and will later expand to other consumers. Go90 will initially be offered on iOS and Android-powered mobile devices. Other announced go90 content partners include ESPN, Comedy Central, VH1, Nickelodeon, MTV, Spike, Food Network, TLC, Discovery Network, NFL Network, HGTV, BET, Investigation Discovery, AwesomenessTV, Collective Digital Studio, Defy, Vice, Maker Studios, Machinima, Fullscreen, StyleHaul, and Tastemade.
“After more than a decade of working with festivals from around the world, we have seen the demand for festival content rise exponentially,” said Parag Bhandari, CEO of UG Strategies, in a statement. “Festivals of all kinds have become critical to pop culture, with enthusiasm for them rivaling that of major sporting events, each offering so much more than music and thus creating endless sources of creative and unique video content. UphoricTV’s debut on digital, ‘cord-cutting’ platforms such as go90, alongside major content providers like ESPN, Vice Media, Viacom, and others, manifests how important these events have become.”
“After 25 years in the festival experiential space, I cannot tell you how many fans have begged for us to let them in on what we know and what we see,” added David Corso, CEO of Corso Agency. “UphoricTV is the answer to their demands, and is perfectly aligned to strengthen the burgeoning global festival circuit. We’re excited to access our extensive network in music, entertainment and festivals to help bring this to life.”