U.S.-Germany Sets ESPN Ratings Marks


The end of the U.S. team's run in the 2002 World Cup also proved to be a
match to remember for ESPN.

The total sports network posted a host of soccer and viewership records with
its June 21 coverage of Germany's 1-0 quarterfinal match triumph over Landon
Donovan, Claudia Reyna, Tony Sanneh and company.

The game posted a 4.36 household rating average from 7:20 a.m. to 9:33 a.m.,
translating into some 3.77 million household impressions, according to Nielsen
Media Research data. Those numbers made USA-Germany ESPN's highest-rated and
most-viewed soccer game ever, according to the network.

Moreover, it was ESPN's most-viewed program in the second quarter.

Among men 18 through 34, the game garnered a 5.32 rating, good for some 1.35
million viewers among that coveted demo.

USA-Germany also proved to be basic cable's most viewed morning (7 a.m. to 1
p.m.) program ever among that demo, according to ESPN.