U.S. Win Nets ESPN Strong Ratings

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The U.S. men's soccer team's 2-0 triumph over Mexico in the World Cup played
big with the Nielsens Monday -- particularly with young men -- despite the early
morning kickoff.

The June 17 match -- which pushed the U.S. team into the global soccer
tournament's quarterfinals versus Germany this Friday -- earned ESPN a 2.29
household rating from 2:22 a.m. to 4:30 a.m., according to Nielsen Media
Research data.

Some 1.98 million TV homes tuned into the contest, which made it the
fourth-most-watched soccer match in the network's history, according to an ESPN
spokesman.

The match performed even better among men 18 through 34, averaging a 4.28
rating and almost 1.09 million impressions with that demo.

The network said that performance made the match the most-viewed late-night
(all shows between 1 a.m. and 6 a.m.) program ever on cable among that group --
at least dating back to August 1991.

The game's 1.68 million male 18-through-49 viewers were also the most ever
for cable in the overnight hours, according to the network.

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