USA Leads in Demos, Lifetime in HHs


Lifetime Television took households, while USA Network rated highest with
adult demos in primetime during the first week of February.

The women's-targeted network averaged a 2.0 Jan. 28 through Feb. 3, beating
USA by 0.2 points.

Kids-skewing channels Nickelodeon and Cartoon Network were tied for third,
according to a Turner Entertainment Research analysis of Nielsen Media Research
data. Turner Network Television was fifth with a 1.5.

Rounding out the top 10: TBS Superstation and Fox News Channel with a 1.4
apiece; Discovery Channel with a 1.3; A&E Network at a 1.2; and The Learning
Channel, which averaged a 1.0.

Nick (1.4) edged out Lifetime (1.3) for total-day laurels, with the Turner
trio of Cartoon (1.1), TBS (1.0) and TNT (0.9) finishing third, fourth and
fifth, respectively. USA matched TNT in the 24-hour measurement, according to
the Turner analysis.

USA, however, was first among adults 18 through 49, averaging 996,000 of
those viewers, along with 1.04 million 25-through-54 watchers.

TBS topped the list among the 18-through-34 set, capturing 485,000 of those
viewers on average during primetime.

While TNN: The National Network's presentation of World Wrestling Federation
Entertainment Inc. fare Jan. 28 ranked first and second, Fox News' coverage of
President Bush's State of the Union address (a 4.0 household rating) and the
subsequent analysis (a 3.9) Jan. 29 were the medium's third- and fourth best
performers for the week; the network's coverage of the Democratic party's
response was 10th at a 3.0.

By way of contrast, Cable News Network's coverage of Bush's address was basic
cable's 34th-highest rated show for the week at a 2.4