USA has appointed Andrea Shochet to the position of vice president, business development, Chris McCumber, co-president, USA Network, announced Wednesday.
In this newly created role, Shochet will oversee the development and application of business and franchise initiatives to build the USA brand and generate revenue. Shochet will report directly to McCumber.
Shochet joins USA from DC Comics where she held the position of director, business development since 2007. She previously served as an international sales executive at Videofashion Network where she later rose to director of sales and marketing.