USA Network has promoted Jesse Redniss to senior vice president of digital.
In his new role, Redniss, who currently leads USA's social TV initiatives and content development, will add on oversight of the network's digital expansion to other NBCU properties, with an emphasis on gaming.
"Over the past seven years, Jesse's creativity, innovative approach and savvy understanding of the digital/media landscape has helped USA Network stake its claim as a technology leader in the entertainment space," said Alexandra Shapiro senior vice president, brand marketing and digital in a statement. "His ability to identify trends and anticipate major opportunities for the company has been invaluable for the channel and NBCU overall."
Since joining USA Network in 2005, Redniss has led digital initiatives such as Character Chatter, USA Anywhere, Club Psych and Psych's HashTag Killer, as well as a complete overhaul of the USA Network website.