USA Notches Ninth Consecutive Primetime Ratings Win


Nine up, nine down for USA Network in 2009,

The "characters" network ran its primetime winning streak to nine, topping all comers by almost 700,000 viewers.
USA, with its WWE Monday Night Raw coverage racking up one of its best performances in years and Burn Notice continuing to score big on Thursday, averaged a 2.5 household rating from Feb. 23 through March 1, according to Disney ABC Cable Networks analysis of Nielsen Media Research data, based on live + same-day basis. It has captured every week in primetime in basic cable this year.

Fox News Channel, bolstered by its coverage of President Obama's first joint Congressional address on Feb. 24, was second with a 2.0 average and 2.58 million watchers. The other news services also benefited from the president's presentation as CNN ranked 15th for the week with a 0.9 mark and just under 1.2 million viewers, MSNBC was 19th, also with a 0.9 rating and 1.12 million watchers, and Headline News was 33rd, averaging a 0.5 household rating and 636,000 viewers in primetime.

TNT, closing its winter season with Kyra Sedgwick-starrer The Closer, was third with a 1.7 mark and 2.29 million viewers.
Disney Channel was fourth with a 1.6 and 2.04 million, ahead of TBS's 1.4 and 1.9 million. Nick at Nite (1.68 million) and ESPN (1.57 million) were next, both at a. 1.3, trailed by AMC's 1.2 and 1.51 million.
Four networks tied for the last spot in the top 10 with a 1.1: A&E (1.42 million) Lifetime (1.41 million), History (1.33 million) and Hallmark Channel (1.25 million).
Cartoon Network (1.38 million) and HGTV (1.16 million) finished just out of the household rating money, both with 1.0 marks.
Raw's 10 p.m. hour on Feb. 23 pinned the biggest audience of the week at 6.28 million, while the previous pro grappling hour sandwiched the second-ranked Closer's 6.01 million with 5.74 million.
The penultimate installment of the sophomore season of Burn Noticewas seventh with 4.85 million on Feb. 26, while USA's off-network run of NCIS the same night at 7 p.m. was 10th with 4.54 million.
All the other spots belonged to Obama. Fox News held the fourth (its analysis of the speech garnered 5.06 million), fifth (5.02 million for the address) and ninth (the Republican response pulled in 4.67 million) spots.
CNN notched the sixth position with the address (5.05 million) and eighth rung with the analysis thereof (4.68 million).