USA Network, looking to build awareness and boost viewership, will support the upcoming linear premiere of original series Graceland with a video-on-demand preview across a number of providers.
Beginning April 29 for a two-week period on free on video-on-demand, the pilot will be available to many providers, including Comcast Xfinity TV, Time Warner Cable, Charter Communications, Cox Communications, Cablevision, DirecTV, Dish and Verizon FiOS, according to USA officials.
Based on true events, Graceland premieres Thursday, June 6 at 10 p.m. (ET) and focuses on the lives of undercover agents from the FBI, DEA and U.S. Customs who reside and operate under one roof.
“With the latest research showing a 40% increase in time spent watching TV via VOD, this preview is a key part of our marketing strategy for Graceland,” said Alexandra Shapiro, USA’s executive vice president, marketing and digital. “This is a buzz-worthy show that should generate a lot of fan excitement among early adopters, who can become advocates for our newest franchise.”
Earlier this year, USA offered the entire Suits library on VOD and usanetwork.com leading into the show’s return this past January, and subsequently offered a special selection ofPsych episodes hand-picked by the show’s stars, James Roday and Dulé Hill.