USA Network is on the hunt for unique characters.
The network will launch multitiered marketing campaign “Show Us Your Character,” highlighted by the debut of ShowUsYourCharacter.com (www.showusyourcharacter.com).
USA will conduct a national contest to find America's most unique character, with members -- or “characters" -- having the ability to go to ShowUsYourCharacter.com and upload videos, pictures and detailed character profiles.
The initiative will also include an on-air image campaign showcasing real characters, an aggressive online-media presence and a major-market grassroots program in five cities that includes branded mobile kiosks, alternative/guerilla media and street teams.
The “Show Us Your Character Contest” will run from March 20-April 28.