USA: ‘Show Us Your Character’


USA Network is on the hunt for unique characters.

The network will launch multitiered marketing campaign “Show Us Your Character,” highlighted by the debut of (

USA will conduct a national contest to find America's most unique character, with members -- or “characters" -- having the ability to go to and upload videos, pictures and detailed character profiles.

The initiative will also include an on-air image campaign showcasing real characters, an aggressive online-media presence and a major-market grassroots program in five cities that includes branded mobile kiosks, alternative/guerilla media and street teams.

The “Show Us Your Character Contest” will run from March 20-April 28.