USA, TNT Gain on Lifetime


Lifetime Television may have won July's primetime cable-network ratings race,
but the female-targeted network was definitely looking over its shoulder as USA
Network and Turner Network Television turned in strong July performances.

Lifetime averaged a 2.0 rating for the July 1 through 28 period, according to
Turner Entertainment Research's analysis of Nielsen Media Research figures.

Lifetime has finished first each month of 2002, but the network's 5 percent
ratings decline in July marked its first of the year, despite strong
performances from new episodes of Strong Medicine and The
, as well as the debut of For the People.

Buoyed by the continued strong performances of The Dead Zone and the
premiere of quirky detective series Monk, USA averaged a 1.9 rating for
the month, up 12 percent from last year, according to Nielsen. USA also took top
honors in the key adult 18-through-49 and 25-through-54 demographics for the

Buoyed by an impressive 4.8 rating for original movie Door to Door,
TNT finished third with a 1.8, an increase of 13 percent from July 2001.

Tying for fourth with 1.7 ratings were TBS Superstation (flat) and
Nickelodeon (down 6 percent).

Nickelodeon once again finished first in total-day ratings with a 1.6, up 14
percent, followed by Lifetime (1.2 rating, flat), Cartoon Network (1.2, up 9
percent), TBS (1.0, flat) and TNT (0.9, flat).

Fox News Channel won the news-network ratings wars scoring a 1.1 primetime
rating, up 38 percent from last July's 0.8 average. Cable News Network grew 29
percent to a 0.9 rating. MSNBC -- which bowed its highly publicized reformatted
primetime lineup in midmonth -- could only match last year's 0.4 rating for all
of July.