Calling Internet video the "natural evolution" of where TV is headed, USA Today has launched "TV on the Web," a daily online and print listing of the best webisodes and video podcasts available online.
The video listings include Web-only comedies and dramas, technology reviews, animation and family-oriented content. The selections are chosen by USA Today editors and reporters, including a weekly pick by the newspaper's Pop Candy blogger, Whitney Matheson.
"With celebrities such as Tom Hanks and Jerry Seinfeld entering the Web-only space, and alternative programming sites such as YouTube, Hulu and Netflix carrying exclusive programming, the time has come to reflect the changing media landscape," USA Today president and publisher Larry Kramer said in announcing the feature. "This is the natural evolution of where TV programming is headed and USA Today is at the forefront by providing these listings spotlighting the best on the Web for our audience."
The Gannett Co.-owned paper will run "TV on the Web" in print on the television listings page and online at tvontheweb.usatoday.com. The website also will provide an archive of video content by subject area. USA Today said it is encouraging readers and online programming providers to make suggestions and interact with the site to create a truly dynamic and evolving guide to the best video the web has to offer.
USA Today, the second-largest newspaper in the U.S. after The Wall Street Journal, has a print circulation that averages nearly 1.8 million daily. Its website attracted 34.1 million unique visitors in April 2012, making it among the biggest general news sites, according to comScore.