The USA team's 3-1 win over Australia in a FIFA Women's World Cup group-stage opening match in Winnipeg on Monday drew 3.31 million viewers and was the most-watched game ever in the group stages of a Women's World Cup. It also set a record for a soccer match on Fox Sports 1, the programmer said.
That victory for the USA squad, in its first group-stage match in the 2015 tournament, topped the previously known record of 2.457 million who watched USA-Denmark on June 19, 1999, Fox said, citing available Nielsen records.
It said the audience was more than three times bigger than watched the first U.S. match in the 2011 FIFA Women’s World Cup (1.074 million).
Previously, the biggest soccer match ever on Fox Sports 1 was 806,000 for the April 15, 2015, friendly match between the U.S. Men’s National Team and Mexico.
The USA-Australia matched posted 118,000 unique streams on Fox Sports Go, making it the most-streamed authenticated event ever on the app, besting the previous mark set by 2014 World Series Game 7.
Washington, D.C., led all metered markets with a 4.5 rating, followed by Baltimore (3.8), St. Louis (3.7), Hartford (3.6), San Diego (3.2), Seattle (3.1), Orlando (2.9), Sacramento (2.9), Kansas City (2.9) and Los Angeles (2.8), Fox said in a release.
Through the first eight matches of the FIFA Women's World Cup 2015, program viewership is averaging 1.054 million vs. 598,000 in 2011, up 76%, Fox said.