USA's Dead Zone Sets Debut Record


Stephen King ruled for USA Network Sunday night.

The general-entertainment network registered the highest rating ever for an
original-series debut on basic cable with the premiere episode of The Dead
June 16.

The series bowed to a 4.7 household-rating average from 9 p.m. to 10 p.m.
that night, according to Nielsen Media Research data. That surpassed the 4.1
household rating FX's gritty police series, The Shield, scored with its
March 12 debut.

All told, some 6.4 million viewers watched The Dead Zone premiere,
while an encore that night at 11 p.m. registered a 2.2 household rating and some
3 million viewers.

On the demographic bar, The Dead Zone's first installment was the
highest-rated cable program of the week among adults 25 through 54 (a 4.1 with
that group) and 18 through 49 (3.9).

Previously, the highest rating for a USA series debut was William Shatner's
Tek War, which averaged a 3.4 rating back in January 1995.

Based on characters from the Stephen King novel of the same name,
Zone, starring Anthony Michael Hall, explores how a common man struggles
with his paranormal powers.