With its finale -- the Sept. 6 quarterfinal match between American teen
sensation Andy Roddick and eventual champion Lleyton Hewitt -- generating a 2.1
rating, USA Network finished its 2001 run at the U.S. Open Tennis Tournament
with a 1.9 average in primetime.
Covering 11 sessions, that primetime performance -- stoked by the Sept. 5
match between Pete Sampras and Andre Agassi, which produced a 4.1 rating and was
the most-watched tennis in cable history -- represented a 36 percent gain from
the 2000 Grand Slam event's 1.4 average, according to Nielsen Media Research
The 2001 U.S. Open marked USA's highest ratings average in primetime since
the event produced a 2.2 in 1992.
On a total-day basis, USA served a 1.5 average during its 11 days and nights
of coverage, a 36 percent jump from last year's 1.1. The 2001 Open was also the
network's tops in total day since a 1.7 in 1991.
The Hewitt-Roddick match, USA's third-highest of the tourney, was up 31
percent from the 1.6 recorded during the corresponding night in the 2000