User-Generated Content Is ViTrue to VH1

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VH1 will team up with ViTrue to create branded, user-generated content sites, the two companies announced Thursday.

Their debut effort, Talentload.tv, enables users to create, produce and upload their own music videos using ViTrue's platform and tools.

VH1 and Warner Bros. used the technology behind Talentload.tv to run a songwriting contest to promote feature film Music and Lyrics, starring Hugh Grant and Drew Barrymore, which will be released Feb. 14.

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