TransitTV, which places content and ads on TV screens on public transportation systems, has added Spanish-language network V-me to its lineup.
The agreement is scheduled to provide V-me with 11 million weekly views on outlets in Atlanta, Chicago, Los Angeles, Milwaukee and Orlando.
Financial details were not disclosed.
Initially, Orlando-headquartered TransitTV will present selections from V-me’s Estudio Billboard series, featuring Latino top acts, including Juanes, Gloria Estefan, Daddy Yankee and Juan Luis Guerra, who discuss and perform their music with Leila Cobo, editor of Billboard magazine.
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