V-me Gets Nielsen Ratings In January


Three-year-old Spanish-language network V-me reaches more than 10 million Hispanic households nationwide, but it has not been able to snatch a great deal of ad dollars from the main broadcasters.

This might change soon, as the New York-based network is getting ready for its Nielsen national debut.

V-me has signed a contract with The Nielsen Co. to be a nationally rated network as of January 2011. V-me CEO Carmen DiRienzo said it's a new phase for the network, its advertisers and its viewers.

"V-me is really striking a chord with our viewers. We know from our ongoing Simmons data that Vme viewers are different, desirable and often not watching other Spanish networks.," DiRienzo said. "This provides opportunities to reach an unduplicated set of viewers. We are pleased to become rated by Nielsen and move into this next phase for our network, our advertisers and our viewers."

V-me, partly acquired by Spanish media powerhouse Grupo Prisa in 2009, broadcasts nationally through 40 digital affiliate broadcast channels in the largest Hispanic markets, offering over-the-air distribution along with basic cable carriage. It is also available in the basic and Hispanic packages of both DirecTV and Dish Network, as well as coverage via Verizon FiOS TV and AT&T U-verse.