V-me Signs as Exclusive Hispanic Broadcaster of LazyTown

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LazyTown, the preschool show that blends pro-health messages with live action, puppetry and computer-generated imagery, will now be available in Spanish through an exclusive partnership between LazyTown Entertainment and New York City-based Spanish-language network V-me.

Starting in October, LazyTown will air twice daily during V-me’s morning preschool block, with a special family timeslot on weekend evenings. Special series public-service announcements and short-form content will also air on the channel, the companies said. In addition to the television show, a pro-health campaign will roll out with local events, touring shows, publications and an outreach and educational program.

Created by an Iceland-based company in 2004, LazyTown has produced 53 episodes and is currently sold to over 110 territories worldwide, including a successful live-action show currently on tour in Mexico.

The show features lead character Sportacus, who encourages the kids of LazyTown to eat fruit (which he calls Sports Candy) and play outside instead of sitting around indoors. It currently airs on Nick Jr., BBC, Televisa and Australia’s ABC.

As part of the strategic alliance, LazyTown Entertainment will locate its U.S. base of operations in V-me’s New York headquarters -- in the same building as WNET New York, the PBS station that developed and originates V-me.

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