Four months into the 2009-10 upfront selling season, Spanish-language
network V-me is reporting a 35% jump in the number of sponsors signing up to
New advertisers include Mazola, Burger King, Blackberry,
Best Buy, Walgreens and Allstate, among others.
"A lot of the market is reporting not very good results, but
we are in a growth mode," said Frank Donaldson, senior vice president and
director of sales of V-me, channel owned by V-me Media, Inc., a partnership of public-TV
station WNET New York and private investors.
V-me's news comes on the heels of yet more bleak news from
the advertising world. According to figures released this week by TNS, total
measured advertising expenditures in the first six months of 2009 fell 14.3%,
compared with the year-ago period, to $60.87 billion. Television media was down
10% with Spanish-language TV reporting a decline of 12.7% in the period (January
to June 2009).