Maggie McLean Suniewick serves as senior vice president, strategic integration, responsible for spearheading key Symphony cross-marketing initiatives across NBCUniversal’s entire portfolio and within Comcast Corp. Suniewick is being honored by the NCTA with year’s Vanguard Award for Young Leadership, which recognizes younger cable executives who have already made a mark on the industry and its constituents.
In her role, Suniewick is charged with identifying creative, technological and strategic opportunities between Comcast and NBCUniversal’s portfolio, which includes broadcast networks NBC and Telemundo, 17 cable networks and more than 50 digital properties, a motion picture studio, television production operations, a leading television stations group and numerous theme parks.
Symphony, Comcast’s strategic company-wide marketing initiative, promotes upcoming NBCUniversal programming, movies and events, including the Olympics, and Comcast’s products and services across the portfolio to drive awareness and help connect with consumers. In addition, Symphony projects include major strategic initiatives like TV Everywhere.
Before she took on her current position, Suniewick served as vice president of programming for Comcast Cable from 2010 to 2013, overseeing editorial and programming across all video platforms and consumer products, including Xfinity On Demand, XfinityTV.com and the Xfinity TV Player app.
Suniewick also oversaw the company’s TV Everywhere initiatives including NBC Sports Live Extra, HBO Go and WatchESPN. From 2006 to 2010, Suniewick served as vice president, strategy and development for Comcast Interactive Media, where she focused on the online distribution of content, both negotiating deals with major content providers and launching content across Xfinity products.
Prior joining Comcast in 2006, Suniewick spent seven years with Oxygen Media where, as one of the company’s first employees, she helped to launch the network in February of 2000. During her tenure there, she served many roles, including as the editor and producer of Oxygen’s personal-finance website and as manager of finance and planning for the company.
Suniewick is a graduate of Wesleyan University and received her MBA from Columbia University.
Suniewick was responsible for Comcast’s “Xfinity TV Watchathon” in 2012, during which time Comcast offered a massive collection of content never before available for free in one place. The event broke all prior records on the platforms and logged double-digit-percentage viewership increases over the course of the week-long campaign.