Adds More Dealers


Comcast Corp.-backed ( said it added 306 automotive dealers during February and March, expanding the number of local dealers that it represents to more than 1,500. runs a sales program designed to increase the number of local cable ads that are sold to auto dealers.

Consumers who look for information about cars on are directed to local auto dealers that have deals with the site. The operators use an incentive for auto dealers to buy local cable ads. was co-founded by AT&T Media Services in 2000, and Comcast inherited a minority stake in the firm through its acquisition of AT&T Broadband. Garff Enterprises, which owns many auto dealerships, is the majority owner.