Premium video distribution and content discovery specialist Vemba has acquired Epoxy, a startup that has developed a platform that enables OTT and digital video creators to share their fare across multiple social platforms.
Financial terms were not disclosed. Epoxy, which helps partners manage and distribute content across services such as YouTube, Facebook, Twitter, Instagram and Vine, will be integrated into the Vemba platform, they said.
Toronto-based Vemba said it will continue to service the 87 MCNs and 70,000 creators Epoxy has acquired. They said Epoxy surpassed 5 million monthly YouTube views earlier this year. Its partners include Fullscreen, Awesomeness TV, Studio 71, Whistle Sports, and GT Channel, among others.
Vemba said it has more than 95 media partners, including Vice, Conde Nast, and Tronc.
Epoxy “offers the missing social link that our customers need,” Vemba CEO Garrick Tiplady, said in a statement.
Here’s a promo video that explains Epoxy’s role in a bit more detail: